“Moore than an artist” is a tagline that Jiore Moore-Gayle uses to represent himself and it epitomizes the work being done by the young graphic designer and illustrator. Moore-Gayle has had a lot of lofty goals and ambitions going up, and had the intelligence and drive to follow any path he could have chosen, but the creative says that it was his passion for creating and designing, as well as being the son of a graphic designer as well, that saw him follow in his mother’s footsteps.


“The process of learning Graphic Design felt natural, likely in part of my mother being a Graphic Designer and me being by her as she worked in my early childhood. I’ve really loved Graphics. My mother has been extremely supportive of me from the jump and everyone in my family has echoed similar sentiments,” said Moore-Gayle. “Funnily enough, I’ve always been unsure about what path I was going to go down. I saw myself being a lawyer, chef, track athlete, mathematician, programmer, and a few I’m leaving out for the sake of brevity. It took me until the 9th grade to decide that I wanted to pursue something in the Arts.”

After having made the decision to become a graphic designer and illustrator, Moore-Gayle says the road to becoming a good graphic designer has been a lot more difficult than most would initially assume. He explained that a lot of work had been done behind the scenes to reach the level that he has in his career.

“Once I made that decision, I still had to decide which discipline I wanted to go down and it took me about 3-4 years since then for me to 100% set my mind on Graphic Design and Illustration,” he said. “It has been a journey of ups and downs. I remember downloading and rigorously reading a few drawing books on anatomy and portraiture in Grade 9 in an attempt to seriously hone my skills. There were a few times where I felt I was wasting my time because it didn’t feel like any real progress was made. Despite this, I kept working at it and the people around me would complement my art, reassuring me that it wasn’t for naught.”

Of all the work he has done, Moore-Gayle says that some of his favorites have been the portraits he has drawn over the years. He says that doing portraits is a way for him to showcase to clients that they are worthy and beautiful enough to have their portraits done.

He says that he gets the most joy from doing portraits of those close to him, including his girlfriend.

“If I were to say what the most memorable portraits I’ve worked on, I would say the tens of portraits I’ve done of my girlfriend. I don’t mean to sound cheesy but her reaction to how beautiful I think she is and how it manifests in portraits is invaluable to me. It validates my goal with portraits and is direct proof of the value in continuing it,” he explains.

“One thing I try to do with my portraits is to change the ideas of who is worthy of getting a portrait taken. Acknowledging the efforts of people and making them feel that acknowledgment through portraits has given me the most joy in that regard. Another thing I value is making women feel beautiful and worthy. I think too many women, and people as a whole, view celebrities and models too highly, not realizing that they are as beautiful or even more so than these people.”

Moore-Gayle’s definition of success is being able to do what he loves most. The artist, who strives to create a lasting impact with his content, says he hopes to change the perception that many have about graphic design being an ‘easy’ career and have many understand that art – just like any other career – deserves to be treated with respect.

“I think one of the biggest misconceptions about being a graphic designer that I’ve noticed is there are a lot of people who think it’s easy. For example, if you were to pursue medicine or law, most if not everyone would assume you are either intelligent or particularly hard-working. There seems to be the idea that Graphic Design is somehow different. Everyone can be a graphic designer; not everyone can be a good one.”

Now undertaking his largest project so far, which is attempting to reimage the graphic design of several of Jamaica’s more established brands, Moore-Gayle – and samples of his work – can be found on his Instagram page @thisisjzmg.

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